II. Travel demand modelling and discrete choice models
Demand modelling is an indispensable part of a transport researcher’s knowledge and toolkit. Since Daniel McFadden’s contributions to random utility discrete choice models, this methodology has become the backbone of (1) the most widely used four-stage transport models, (2) the estimation of the value of travel time savings, (3) many theoretical models in transport economics where imperfect modal substitution and/or route choice is present, and (4) tailor-made empirical demand models aimed at inferring travellers’ responses to new policies and technologies. Travel demand modelling also draws heavily on quantitative behavioural sciences, which has made this field one of the fastest growing areas in transport, attracting both young talent and substantial research funding.
Although I do not consider myself a die-hard discrete choice modeller (that is, I have never attended the International Choice Modelling Conference or the International Conference on Travel Behaviour Research, and I have not published in the Journal of Choice Modelling), my research has overlapped with demand modelling in several ways in recent years. For example, my PhD on the economics of crowding in public transport aimed to improve how we measure the disutility of crowding, resulting in an often-cited revealed preference paper based on large-scale metro smart card data.
Hörcher, D., Graham, D. J., & Anderson, R. J. (2017). Crowding cost estimation with large scale smart card and vehicle location data. Transportation Research Part B: Methodological, 95, 105-125.I also had the chance to contribute to a follow-up paper in collaboration with Prateek Bansal in which we add numerous advanced behavioural features to our baseline route choice framework in Hörcher et al. (2017).
Bansal, P., Hörcher, D., & Graham, D. J. (2022). A dynamic choice model to estimate the user cost of crowding with large-scale transit data. Journal of the Royal Statistical Society Series A: Statistics in Society, 185(2), 615-639.This previous experience in random utility discrete choice modelling proved valuable in several theoretical analyses of transport economics problems. One example is a numerical model of Mobility as a Service, in which travellers make joint decisions on transport mode, subscription purchases, and car ownership within a three-level nested discrete choice framework.
Hörcher, D., & Graham, D. J. (2020). MaaS economics: Should we fight car ownership with subscriptions to alternative modes. Economics of Transportation, 22(100167), 10-1016.This background knowledge, which forms part of many transport researchers’ training, also proves useful when working on papers on quantitative spatial models (QSMs), a core line of research of mine. Location choice decisions in QSMs are based on the same random utility framework introduced by McFadden in 1978, which has been widely applied in transport research for nearly half a century. The only minor technical difference in QSMs is that they employ multiplicative utility functions combined with Fréchet-distributed idiosyncratic shocks, in contrast to the additive specification with Gumbel-distributed random utility used in the vast majority of transport models. You can read more about quantitative spatial models here.